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Salesforce Einstein Analytics vs Tableau comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.2
Salesforce Einstein Analytics offers varied ROI, showing quick returns for some users, while others face challenges due to implementation or company size.
Sentiment score
7.1
Users see fast returns with Tableau, noting time savings and efficiency, though initial costs and adoption can be challenging.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
 

Customer Service

Sentiment score
7.1
Salesforce Einstein Analytics offers effective customer service, quick responses, knowledgeable support, though some experience slow issue resolution.
Sentiment score
7.1
Tableau's customer service is generally rated positively, but response time and effectiveness can vary by region and support package.
Tech support for Salesforce Einstein Analytics is generally good.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
7.5
Salesforce Einstein Analytics is scalable, easily integrates, handles diverse user bases, and offers seamless expansion, despite cost concerns.
Sentiment score
6.7
Tableau is highly scalable, flexible, and integrates well but may face performance issues and license cost concerns.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.9
Salesforce Einstein Analytics is praised for its stability and reliability, with occasional minor issues swiftly resolved.
Sentiment score
7.3
Tableau is stable but may face issues with large data sets, updates, and network infrastructure, usually resolved by support.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

Salesforce Einstein Analytics needs improvements in support, data handling, user-friendliness, flexibility, and cost to boost adoption.
Tableau struggles with cost, complexity, performance, and integration, needing better analytics, interoperability, and more user-friendly features.
There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline.
There is a learning curve associated with Salesforce Einstein Analytics, particularly since users need to learn a new language.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

Salesforce Einstein Analytics is costly yet valued for features, with negotiating licenses helping reduce expenses in enterprise environments.
Enterprise buyers should weigh Tableau's pricing models and costs against its features, ROI, and competitors like Power BI.
A benefit is that the pricing is available online, ensuring there are no hidden costs.
In general, I would rate it as a little bit on the expensive side compared to other available options.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

Salesforce Einstein Analytics offers user-friendly, scalable analytics with predictive insights and seamless CRM integration for enhanced decision-making and productivity.
Tableau provides intuitive data visualization, seamless integration, and scalability, enabling easy report creation and insightful decision-making with minimal IT support.
It allows for a personalized customer experience by providing insights.
Their machine learning model, which they have integrated, provides us with accurate data and creates projection maps.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Categories and Ranking

Salesforce Einstein Analytics
Ranking in BI (Business Intelligence) Tools
11th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
21
Ranking in other categories
No ranking in other categories
Tableau
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
306
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of June 2025, in the BI (Business Intelligence) Tools category, the mindshare of Salesforce Einstein Analytics is 1.1%, down from 1.8% compared to the previous year. The mindshare of Tableau is 16.4%, down from 19.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Sunny Nair - PeerSpot reviewer
Business insights improve with reliable integration but face occasional system downtimes
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, especially when the modules are upgraded or when there is a source code update, causing the entire tool to go offline. There is downtime which still affects the particular product. I would provide a reliability rating of 70%, with 30% still having scope for improvement.
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Computer Software Company
18%
Financial Services Firm
14%
Manufacturing Company
7%
Healthcare Company
5%
Educational Organization
39%
Financial Services Firm
11%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Salesforce Einstein Analytics?
The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. I...
What needs improvement with Salesforce Einstein Analytics?
It is difficult to integrate the modules. The customization is also a little bit complex currently, but it is getting easier as they continue improving the market. There are certain glitches, espec...
What is your primary use case for Salesforce Einstein Analytics?
It is more of an integrated platform where marketing, customer service, and the ticketing system are integrated into each other as a SaaS-based solution, which is what we use. For Marketing Cloud, ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

Einstein Analytics, Salesforce Wave Analytics
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce Einstein Analytics vs. Tableau and other solutions. Updated: June 2025.
855,347 professionals have used our research since 2012.