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Looker vs Tableau comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Looker
Ranking in Embedded BI
6th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
19
Ranking in other categories
No ranking in other categories
Tableau
Ranking in Embedded BI
1st
Average Rating
8.4
Reviews Sentiment
6.4
Number of Reviews
306
Ranking in other categories
BI (Business Intelligence) Tools (2nd), Reporting (2nd), Data Visualization (1st)
 

Mindshare comparison

As of June 2025, in the Embedded BI category, the mindshare of Looker is 9.3%, down from 12.1% compared to the previous year. The mindshare of Tableau is 32.0%, down from 33.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
 

Featured Reviews

Kishore Jhunjhunwala - PeerSpot reviewer
A cloud solution for operational reporting but is expensive
Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.
Nattawat Choosuwan - PeerSpot reviewer
Real-time data connection enhances workflow and decision-making process
An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability. They should avoid providing access to older versions on their website.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"With Looker, I have experienced benefits in terms of usability and shareability."
"We can centralize all our data models."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"From a developer's perspective, the way the functionality's being handled is great."
"It is a pretty stable solution because it is a cloud-based product."
"The product is easy to use."
"From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like."
"It's very easy to set everything up."
"Tableau's most valuable features are its ability to summarize data, provide dynamic controls for navigating different charts, and showcase historical data trends. I appreciate the option to colour-code different charts for improved customer experience."
"Data handling, visualizations, and aesthetics of it are the most valuable features."
"Easy to create graphs and visualizations."
"Compared to other products, visualization features are really good."
"The best use case for us is the solution's integration with Salesforce because we are also partners of Salesforce."
"Tableau Prep tool for data preparation is a most valuable tool."
 

Cons

"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"Stability needs improvement."
"The product does not have documented material."
"The integration with different databases must be improved."
"The visualization capability of the product is limited."
"Integrations with other BI tools could be better."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"It needs to be more user-friendly."
"Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great. Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved."
"When I've done presentations in the past, I've had issues with uploading the cartography."
"Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau."
"The solution does have scalability issues."
"An area for improvement in Tableau is the Explorer license type. It is not as useful, and the product owner should enhance its benefits or clarify its role. Additionally, the frequent updates with many versions available for download can be confusing and could affect stability."
"The visualizations should be user-friendly and allow for more custom visualizations."
"It needs a little bit more advanced modeling. I would like to see functionality like Cognos has in the Framework Manager."
"From a downside perspective, some of the more advanced modeling techniques are actually fairly difficult to do. In addition, I just fundamentally disagree with the way you have to implement them because you can get incorrect answers in some cases."
 

Pricing and Cost Advice

"It's not cheap, but it's not expensive for big companies."
"Looker is expensive and could be made better by reducing it."
"It is cheap."
"I do not have to make any payments to use the solution."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"The value for money is definitely there."
"The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality."
"This solution is a bit expensive. The pricing options have become more difficult over the years. I think they are bordering on pricing themselves out of the market. They need different pricing options for various-sized businesses. Where my organization is a large organization, we are happy to pay a higher price because we can leverage the products very extensively. For smaller enterprises, different pricing options would be good."
"The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing."
"Tableau can be costly (but this can be indefinable, such as user experience vs. cheaper etc.)"
"Its licensing cost should be improved."
"The pricing for Tableau is the same as the other products in the market."
"One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Educational Organization
19%
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
7%
Educational Organization
38%
Financial Services Firm
11%
Computer Software Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Looker?
With Looker, I have experienced benefits in terms of usability and shareability.
What is your experience regarding pricing and costs for Looker?
I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...
What needs improvement with Looker?
The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Comparisons

 

Also Known As

No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Looker vs. Tableau and other solutions. Updated: April 2025.
855,752 professionals have used our research since 2012.