Looker Studio vs Zendesk comparison

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Looker Studio

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Executive SummaryUpdated on Mar 4, 2025

Looker Studio and Zendesk compete in the fields of data visualization and customer service management, respectively. Looker Studio is strong in data analytics while Zendesk stands out in customer service features, leaning towards Zendesk for customer-focused operations.

Features: Looker Studio offers excellent data visualization with features like seamless integration with Excel and Google Sheets, data aggregation before visualization, and custom filter creation. Zendesk provides robust customer service management with features like comprehensive ticketing, integration with multiple business applications, and customizable workflows.

Room for Improvement: Looker Studio could enhance its real-time collaboration capabilities, expand its integration options beyond Google products, and improve data model customization. Zendesk may benefit from streamlining its interface for easier navigation, improving integration with non-CRM tools, and offering more affordable pricing for smaller teams.

Ease of Deployment and Customer Service: Looker Studio integrates well with existing data ecosystems, providing instant insights, although it may need enhanced guidance for users. Zendesk requires alignment with CRM systems but compensates with excellent implementation support and comprehensive user training that supports its complex deployment.

Pricing and ROI: Looker Studio's competitive pricing offers good ROI due to its data utilization capabilities without significant initial costs. Zendesk demands a higher upfront investment because of its extensive features; however, it promises high ROI through improved customer satisfaction and retention.

To learn more, read our detailed Looker Studio vs. Zendesk Report (Updated: June 2025).

Looker Studio vs. Zendesk

June 2025

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Helped 856,278 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Looker Studio

Ranking in Reporting

9th

Average Rating

7.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Zendesk

Ranking in Reporting

14th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), CRM (19th), Help Desk Software (9th), IT Service Management (ITSM) (8th), Sales Force Automation (8th), Knowledge Management Software (5th), Community Platforms (3rd)

Mindshare comparison

As of June 2025, in the Reporting category, the mindshare of Looker Studio is 2.9%, up from 2.7% compared to the previous year. The mindshare of Zendesk is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Reporting

Featured Reviews

Srini-Dhanaraj

Founder & CEO at imfine.club

Available for free and can help businesses resolve their data migration problems

It is a stable solution. Stability-wise, I rate the solution a ten out of ten. Google Data Studio is a cloud-based tool. With cloud-based tools, there can be two challenges, the first one being associated with the bandwidth of your data strength. If I run a report from my home because of the wi-fi connection, it may give an excellent response. When I run the reports, Google Data Studio develops reports from my home, and because of wi-fi, it works in an excellent manner. When I am on the road or at the wheel, if I use the internet data from my mobile to browse my reports, the performance may not be good, and this issue is not because of the product but because of the bandwidth. The second issue arises when you connect Google Data Studio to a source system to extract the data to do the visualization. If the source system is not responding as quickly as expected, it could be the reason why the report may be printed slowly. Considering the aforementioned aspects, the problem may not be because of Google Data Studio but because of the source system.

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JohanSkibdahl

CEO at Etcetera Networks

Automating customer support with advanced AI capabilities and seamless communication

Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo ( /products/klaviyo-reviews ), enhancing our workflows.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is free so that is a good feature."

"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."

"The ability to design complex data models and equations."

"This has improved our organization by allowing people to see their data and develop visualizations themselves."

"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."

"I would rate this solution eight or nine out of ten."

"I find it favorable regarding speed of development, ease of building, and flexibility."

"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."

More Looker Studio pros

"The product offers very good management. It has a great ability to assign tickets based on content."

"The feature to move over my customer experience team tickets for different specialists is very valuable for my team."

"It has good management, the ability to sign tickets based on content, the multi-channel support, the self service portal, the integration with Salesforce, the setup process, and the product features as we are currently using them."

"Zendesk has been invaluable in automating communications such as email and phone calls."

"The stability has been very good."

"The most valuable features of Zendesk Support are collaboration, reports, and a self-service portal. The customer and team can see all the information needed from the portal."

"Zendesk Support has a lot of good APIs."

"One of the most valuable features is that Zendesk gives you a lot of configurability, and a lot of leeway in terms of customizing the look and theme. Zendesk offers you the facility to design your own landing page, as well as the look and feel of the entire knowledge base. At the same time, they offer themes that you can simply purchase and implement. Either way, it can really be turned into the right look and feel of the knowledge base required by our company, which is very important—if you have a bland-looking page, most of the time, people will lose interest. Zendesk also allows you to test the customizations before you publish it. It gives you a sandbox location where you can test everything new that you're trying to create and publish, which is very interesting."

More Zendesk pros

Cons

"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."

"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."

"From the perspective of infrastructure, I cannot provide a valuable opinion on the ease of use and customization options of Looker Studio."

"The tool should improve on live data integration for quicker data reflection."

"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."

"There is a significant degree of sophistication required to compete with Tableau or Cognos."

"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."

"Stability and scalability an be improved for a full ten."

More Looker Studio cons

"Zendesk Guide could be improved by allowing us to put our assets in one location. What happens now for each article, for example, is we have to upload the images for that article to that location, so the image reuse is still not something that they have perfected. If they could allow us to update all the images in one location, and then pull the image from there, it would be easier when working on Multibrand projects. There are no Multibrand updates available—we have to update each brand manually. For my company, I have come up with an API tool which allows me to push the content to multiple brands together, but if you don't have something like that, you have to manually do it."

"They have something called Zendesk Explore, which isn't as good as what they had in place previously."

"There is always a network issue with Zendesk. But we don’t know whether it is managed. The network issue is that when I call, it does not let us."

"One of the drawbacks of Zendesk is that it doesn't provide a secure way for us to send data. So, we usually use a secure SharePoint folder link. We put that in the Zendesk ticket so that the requester has a secure way of getting to their data."

"Sometimes if there was a way to just flag the actual issue out of those email chains - that would be really helpful."

"The data you get when logged in to Zendesk Support differs from the data you get when you programmatically query Zendesk Support through its API because of a sync time delay."

"You couldn't give administrative access to new hires."

"The dashboard could be better."

More Zendesk cons

Pricing and Cost Advice

"The product is available for free."

"The tool is free."

"The solution is free but the Google Looker is expensive."

"The cost is quite affordable based on feature analysis."

"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."

"There are different plans that are offered. We are using the entry-level plan. The overall price of the solution should be reduced. The price is too high."

"You have to pay extra for better support. So it's not only the license that you pay for, but you have to pay extra for the support as well."

"Zendesk's licensing is not cheap. For Enterprise, we are paying $200 per agent. It's a per-month cost, so it's pretty steep. There are some services you need to pay extra for. For example, with Zendesk Guide, we had to buy the most expensive offering in order to get Multibrand and everything. We also had to pay a lot of money for themes."

"The price is very competitive."

"We pay for the solution on a yearly basis and my understanding is that the cost is about $30,000. That's the cost for 24 to 25 agents."

"From what I hear, Zendesk's pricing is a little expensive."

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

12%

Manufacturing Company

10%

University

Computer Software Company

24%

Educational Organization

10%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Google Data Studio?

The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, all...

What needs improvement with Google Data Studio?

The tool should improve on live data integration for quicker data reflection. Currently, changes in Google Sheets take about three to five minutes to reflect in Looker Studio. Overall, the interfac...

What is your primary use case for Google Data Studio?

I use Looker Studio primarily for dashboard creation and data analytics. I have integrated it with Google Sheets, and I use it for project plan maintenance and data tracking.

What do you like most about Zendesk Support?

I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...

What is your experience regarding pricing and costs for Zendesk Support?

Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.

What needs improvement with Zendesk Support?

There could be improvements in integration, which can be achieved with APIs or tools like Zapier ( /products/zapier-reviews ). However, easier integration could enhance the usability. Multilingual ...

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Compared 5% of the time

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Compared 3% of the time

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Product Reports

Download Looker Studio product report

Looker Studio

May 2025

Download Zendesk product report

May 2025

Also Known As

Data Studio

Zendesk Support, Zendesk Guide, Zendesk Sell

Overview

Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.

Google

Zendesk Support is intuitive, and it's built with support agents in mind. Everything they need lives in a single, dynamic help desk interface so it's easy to be productive and manage customer interactions.

Sample Customers

Genesys, Shueisha

Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber